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Heathrow also stayed on-model by emphasizing their message of traveling to persons, to not places. Heathrow would like flyers to watch their households and friends as their vacation spot, not the airport. This ad marketing campaign in general does an outstanding task of pushing that information.

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The ad alone started for a television spot, but Heathrow has taken it a move even further by dedicating a whole section of its website for the Heathrow bears.

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